Connected with the dress companies?

Interesting question? Are you connected with the dress stores? I don't know all the dress companies in your area, but I can speak for 2 here in Ohio. Deb and Davids Bridal.

These companies are agressively marketing prom dressed to the young ladies who are their everyday customers.

The nice thing is that you can sign up to see the same marketing messages your young custtomers are. I recieved another one of these today, from Deb. Well done with beautiful picutres of their spring line of prom dresses. All of this is at your fingertips.

Go to the websites for the dress stores and look for a place to sign up for their everyday e mail updates. This way you are getting the latest information and you are seeing the same styles, colors and looks that the girls are.

After you are done with the dress companies, go to the tuxedo sites and sign up there also.

So, here is the important part. Do it now - before you get busy or are distracted. I think you will be surprised at the effectiveness of their programs.

Until next time...................

See what the girls see....

Now is the time to get out of your store and see what the girls are seeing. On your next trip to the mall go and search out the prom dresses in the stores. Yes you can hit all the major stores in the mall, but also go and look for the kids stores. A couple that we know do a really good job are Deb and David's Bridal. Go and see for yourself the colors, the styles, the textures, are they short, are they long, are they form fitting, are they loose and pouffy? Talk to the clerks in the stores, ask them what is selling, what are the kids saying.

While you are there, ask the clerks if they are doing any Prom Fashion Shows at the local schools. Most of store are doing these events at your local school. Ask if you can participate? Then you can make up beautiful corsages for the girls to wear.

Well, I have gotten off of the theme for today. After you have gone into the dress stores and looked around, then go the costume jewelry stores to see the styles that are attactive to today's student. Use the same questions, what are the colors, styles, textures and even price points?

Now that you are already at the mall, don't forget the guys, go to the tuxedo stores and look around there. Ask them the same questions about what the young man is likely to be wearing at the prom this year. Remember your corsage and boutonniere are your advertising to the other students when your clients are walking around showing off the beautiful flowers that you have created for them.

Remember to have fun while you are doing this - students want to order flowers from people who are having fun helping their prom dream come true. Remember, the student of today is your customer of tomorrow.

Until next time..............

Start to Plan

I know you are completely focused on Valentine's Day, but don't forget prom is right around the corner.

While it may seem distant to us, it is not for the dozens of students, parents, faculty and staff who have been planning for the big day.

Start now thinking about your plans, and this year make a goal for you and your store. Maybe it is to sell as many corsages as you did last year, maybe it is to sell more. Maybe it is to raise the total of your prom sale, corsage, bout and add ons all together.

The new Fitz catalog will be available as an email preview next week, so if you would like a copy, just drop me a note at danfisher@creationsbyfitzdesign.com and let us know. We will be happy to e mail one out for you.

One big change with this years Selection Guide - we will have 3 companies featured this year. Of course, us at Fitz Design and last year's partner Milton Adler and now to the Selection Guide this year is Berwick Offray Ribbon.

I must say this years Selection Guide is gorgeous!! Absolutely gorgeous! It will be a great tool for you to use to show your clients the products you can get for them. I am sure you will enjoy using it and feel free to call us with any questions. Now that the season is upon us, look for me to post more regularly. So...........

Until next time