Tuesday, May 1, 2012

Teens Buy More From Their Friends!

So, who is the designated prom sales person in your store? Many florists have found success by having the youngest person in the store be the designated prom sales person. The teens will relate best to them. They are comfortable with their peers. They will get more excited about the products if someone close to their own age is selling them. The prom girl will not leave your shop and get into her mom’s mini van and say “Mom, you should see the cool corsage that the gray haired old man in the florist shop just sold me.” But she will get into her mom’s mini van and say, “Mom you have GOT to see the cool corsage that Suzy from school just helped me create.” So, who’s the youngest person in your shop? If it is someone like me... you need to hire someone younger for prom season! Until next time...

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