Don't forget to be where the customer (girl) is!

Often, as adults, we forget that our customer for prom is the young lady and not someone our own age.

So, let me ask you, do you communicate and shop the way today's teen age girl does?

Have you been to the mall to look at dresses?

How about the tuxedo store?

Young adult jewelry stores?

Remember, are you in the places they are looking for you at?

Do you have a My Space page? How about a Face Book page? Do you have a spot on Twitter.com?

Today's young people are attached to their cell phones more than anything. They can do more things with a cell phone than I can do with a complete tool box.

When it is time to let them know that their corsage is ready, don't call them, TEXT them, that is what they are used to. Also, I would suggest sending a photo of the corsage with the text. That is the kind of idea that is likely to get your corsage put on to their facebook page. Or they may forward it on to all of their friends to show off the special corsage you made for them.

Think about having the youngest person in your store, to be your designated prom sales person. Again, connect with the girl where they live.

I hope this tip helps.

Until next time .....