Waiting to the last minute?

I am asked pretty much every day "What do you see as the trend?" Most times is about something specific like dresses or colors. Today's question was "do you think the trend is to wait to the last minute to buy?"

While I do see this happening in lots of places, I don't see it so often when it comes to prom items. As a matter of fact, we saw a lot of early buying in February. One of the real keys is to set a goal for your prom season and then to create a plan to guide you to reach that goal.

We have been encouraging florist to make their bracelet selections early, get their inventory, or get their samples ready and priced.

I don't think the girls will be waiting to last minute to get their corsages. Here is an interesting perspective that was shared with me by one florist. She commented that if she waited until right before prom to get the corsages, then she would only get the leftovers, all the money would be spent on the other things they are buying for prom. If the flowers are already ordered and they have to skimp back on something it is not likely to be the flowers.

Here is an idea for you - Have you been to the Support/Marketing tab of our website? Go there, then scroll all the way down to the bottom and you will see our really neat "Prom Checklist"

This is so easy, the only you have to do is to enter the date of your schools prom, and the checklist will fill in all the details for you. When you should contact the school, when should you make your Fitz selections, etc - it is all there for you in one place.

Take a minute, set a goal, make a plan and begin to execute it.

It amazes me every prom season the amount of extra money people spend when they need us to overnight their order to them, because they waited until the last minute.

Be prepared, and I would suggest, you DON'T wait for the last minute.

Until next time......