Tuesday, March 17, 2009

School Fund Raisers - a hidden secret

Today, I would like to share both a tip and a testimonial with you. We have learned over the years that the best way to sell more corsages and also to increase your average sale is to go and sell corsages directly at the school.

This strategy has been proven year after year to generate great success.

We do know that some schools have a policy of not allowing businesses to come to the schools and sell their items. For this we have a very successful strategy.

The answer is to have a Fund Raiser in connection with the school. Every school is trying to raise money for something - if you have children - you know this first hand and you also know it from all the students who come to see you and ask you to contribute to their cause.

Every school sells magazines and candy to raise money, they are all looking for something unique to do which will help them raise money for their special project.

If you know your school - then you know which groups are constantly raising money to go somewhere, to build something new, or a charitable cause. In our school it is the school band - our band has been a lot places to play, Macy's Thanksgivng Day Parade, Disney, London, just to name a few. Do you what the groups are in your schools?

If not, that is OK, here is an easy way to find out - call the school and ask them who is raising money right now. Then ask them how you can get connected with this group and then share your proposal with them.

I hear over and over how successful this concept works. In some cases florists tell me that when they changed to doing fund raisers their business grew even more and created a very strong loyalty from both the faculty and the students at the school.

Here is a testimonial from Anne in Massachusetts about her fund raiser last year and her plans to expand for this year.

Last year we offered a special to a local private HS. if they mentioned the school when placing the order we would give back $1.50 for each corsage and .75 on each bout. We got all the kids and the prom decoration order as well. WE have even started to offer it this year to area schools.

Two more points - Anne's success goes to our point of being sure you have a plan - she does and is succeeding with it. Also, give it a try - it does work. If the school turns down your suggestion, keep thinking of how you can get involved and I am sure you will create a unique strategy that works for you also.

Until next time.......

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