Getting Attention for your shop
Yesterday, on Flower Chat, the topic of brainstorming on how to get students attention to your shop during prom season.
I think it is a good question to be asking, going back to our earlier comments on creating a plan, this is one key element for your plan.
Below, let me share with you some of the brainstorming ideas that came up:
Feel free to use some of them to help draw attention to your store.
Have a prom party in your store.
Do you have Prom Ambassadors - students from the school passing out your cards in exchange for some type of reward?
What is on your sign outside?
Have you contacted the school about going to the school to go and pre sell corsages. If your school does not allow businesses - have you contacted at least one group in the school about having a joint fund raiser event?
Have you contacted other people who are impacted by prom but you don't compete with - we call these Prom All Stars, companies that deal in Limos, tux, dress, tanning, nails, hair etc Remember, they are likely to have the same need you have about bringing in more clients.
Pre order discount.
Buy corsage, get bout for free?
Free long stem rose for the girls mom for every corsage order they book with you
Contact the school and provide corsages for faculty and some girls to wear during the day showing off you work?
Girls moms - give them cards to pass out for you.
Do you have a display in your store for them to see your work?
Pick a day and have a limo parked out front to draw attention.
Put up a display in the school.
Here is one someone shared with me - the put up a display in the school and put an Acolyte in the display - the sign said - 10% off any prom order as long as this light is still lit. This really drew a lot of orders and they rushed to get them in.
Can you get an announcement during the morning announcements at the school?
Every 10th corsage is free, maybe not 10th, but some number, you have to make sure this on your sign.
Take out an ad in the school newspaper
Someone outside waving a sign that says NOW taking prom orders.
Free carnation for every prom order placed today.
Does an INTERNET coupon make sense?
Have your staff, friends and family bring in their prom photos, create the prom hall of fame for people to come see
Do you have an incentive for your sales team?
Myspace, facebook - do you have them?
I think it is a good question to be asking, going back to our earlier comments on creating a plan, this is one key element for your plan.
Below, let me share with you some of the brainstorming ideas that came up:
Feel free to use some of them to help draw attention to your store.
Have a prom party in your store.
Do you have Prom Ambassadors - students from the school passing out your cards in exchange for some type of reward?
What is on your sign outside?
Have you contacted the school about going to the school to go and pre sell corsages. If your school does not allow businesses - have you contacted at least one group in the school about having a joint fund raiser event?
Have you contacted other people who are impacted by prom but you don't compete with - we call these Prom All Stars, companies that deal in Limos, tux, dress, tanning, nails, hair etc Remember, they are likely to have the same need you have about bringing in more clients.
Pre order discount.
Buy corsage, get bout for free?
Free long stem rose for the girls mom for every corsage order they book with you
Contact the school and provide corsages for faculty and some girls to wear during the day showing off you work?
Girls moms - give them cards to pass out for you.
Do you have a display in your store for them to see your work?
Pick a day and have a limo parked out front to draw attention.
Put up a display in the school.
Here is one someone shared with me - the put up a display in the school and put an Acolyte in the display - the sign said - 10% off any prom order as long as this light is still lit. This really drew a lot of orders and they rushed to get them in.
Can you get an announcement during the morning announcements at the school?
Every 10th corsage is free, maybe not 10th, but some number, you have to make sure this on your sign.
Take out an ad in the school newspaper
Someone outside waving a sign that says NOW taking prom orders.
Free carnation for every prom order placed today.
Does an INTERNET coupon make sense?
Have your staff, friends and family bring in their prom photos, create the prom hall of fame for people to come see
Do you have an incentive for your sales team?
Myspace, facebook - do you have them?
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