Inspiration From Florists for Prom

I regularly check in on Flower Chat and today I was inspired by some great testimonials of success by florists.

All of these are things we teach, but, it sounds so much better when it comes from florists like yourself.

Let me take a few moments to share some of these great successes with you.

The first one comes from a florist in Columbus, Ohio and how she uses both a young girl and facebook to generate a lot of orders, not just some orders, but a lot of orders.

Here is her testimonial:

"I hire one girl from the local school each year. I had her put my offers of corsages and pictures on her facebook and myspace pages. WOW! What a turnaround on an investment of two hours of my time at night taking photos and creating a small post for her to put up! I garnered 300 last year!"

This is her next tip about creating what we call Prom Ambassadors

"I also offered specials that anyone who brought me 10 more customers would get a free corsage. I created a board and had them put their names up. Any time someone referred them we would put up a mark. "

This next florist is from Iowa and she shares what we call Signature Corsages

"I came up with a new price board this year. I created fun titles like
The Girl Next Door
The Diva, The Over Achiever
The Prom Queen
The Rebel.
Each have fun title like The Rebel-Why not break tradition.

The girls love it. I do of course offer custom orders, but this has opened things up to higher dollar orders because each have extra bling, feather, ribbons, etc.

"An example of what I am putting in these corsages.
The Over Achiever is actually a serpentine corsage that starts on the finger accented with rhinestones. (Hence the Over Achiever.)
The Prom Queen is actually a Sceptor which states...Since Every Queen Needs Her Jewels, this piece includes lots of rhinestones and ribbons.
The Diva comes with feathers and lots of bling.

She also shares her strategy for networking with a dress store - we encourage everyone to create their own Prom All Stars. Here she shares the success of their Prom Fashion Show and also how they are working together to reward prom
couples who shop from both stores.

"Another thing I have done was team up with a local bridal shop and did the flowers for the prom fashion show. I got the flower order for every model (10 of them) that was there plus I assume I will get some of their friends. I figure that's 10 more than I had and most of the pieces were done in silk so I can use them for display. The bridal shop and I are offering a free bout when ordering your dress and flowers from both of us. She is paying me for part of the bout expense."


One important thing to remember about Prom All Stars - all of the companies who provide Prom Services like you do are also sitting in their store thinking of ways they can grow their business. I am sure you can make some dynamic teams together.

Until next time....