Sales Strategies From Fellow Florists

The 2012 Prom Season is in full swing. I thought today I would give you some sales strategies to use with the girls in your shop that have worked for other florists across the country. SELL THE BRACELET FIRST. The girls have come to you to order flowers - they are not leaving without the flowers! So sell the bracelet first, then the bling, then the ribbon, and finally the flowers. Presentation is everything. Remember that you are now selling jewelry. Have the girls try the bracelets on. Bring out a nice black velvet pad and a mirror. Once she has tried the jewelry on, she will always be able to see her self in your item, just like trying on clothes at the store. Offer options in three price ranges - good, better and best. Nobody wants the cheapest option, and not too many want the most expensive option. You will sell the most of the mid priced option. Until next time...