Are You Selling Something Extra?

In past years, prom flowers were a corsage and a boutonniere. But times are changing! Many florists are having great success offering a third piece, what we here at Fitz call the “Something Extra.” What is a Something Extra? A hair piece, a belt, an ankle piece. The possibilities are endless. The key to success is HOW you offer the “Something Extra.” Many florists find that by telling the students that prom flowers are more than just a corsage and a boutonniere, they sell more items. Don’t be afraid to lead in this way. When closing your prom sales, try saying, “Now we have your corsage and boutonniere order, WHICH hair piece do you think will look best with the hair style you have chosen?” or “WHICH ankle piece will complement your shoes the best?” You get the idea.... Until next time...