The $35k Bride

What would you do if a bride walked into your shop and told you that her wedding flower budget was $35,000? First, you would give her YOUR chair. You would offer her a cup of the finest beverage you had on hand. You would fawn over and accommodate her in any way possible.

Its that time of year when you are about to be flooded with the $35k brides.

Yes, you are. You just don’t recognize them because they are disguised as prom girls. However, your prom girls are more than just a 16 year old buying a corsage. They are future brides purchasing wedding flowers (often for more than one wedding!) They are future wives, making all of the family floral purchases for get well, sympathy, birthday and anniversary gifts. They are future daughters, purchasing funeral flowers for their deceased parents. When you total up the potential future floral spending of one 16 year old girl, you get $35,000.

If you treat your prom customers with the same attention you would a $35k bride, you will create a connection that will benefit your shop for a lifetime.