See what the girls see....

Now is the time to get out of your store and see what the girls are seeing. On your next trip to the mall go and search out the prom dresses in the stores. Yes you can hit all the major stores in the mall, but also go and look for the kids stores. A couple that we know do a really good job are Deb and David's Bridal. Go and see for yourself the colors, the styles, the textures, are they short, are they long, are they form fitting, are they loose and pouffy? Talk to the clerks in the stores, ask them what is selling, what are the kids saying.

While you are there, ask the clerks if they are doing any Prom Fashion Shows at the local schools. Most of store are doing these events at your local school. Ask if you can participate? Then you can make up beautiful corsages for the girls to wear.

Well, I have gotten off of the theme for today. After you have gone into the dress stores and looked around, then go the costume jewelry stores to see the styles that are attactive to today's student. Use the same questions, what are the colors, styles, textures and even price points?

Now that you are already at the mall, don't forget the guys, go to the tuxedo stores and look around there. Ask them the same questions about what the young man is likely to be wearing at the prom this year. Remember your corsage and boutonniere are your advertising to the other students when your clients are walking around showing off the beautiful flowers that you have created for them.

Remember to have fun while you are doing this - students want to order flowers from people who are having fun helping their prom dream come true. Remember, the student of today is your customer of tomorrow.

Until next time..............