Unique marketing idea

Some of you may have been to the marketing presentations that I do around the country, and to you, you may have heard this idea before.

I like to ask the question; How much money do you think the Marketing Director a certain large dress companies earn in a year? As an example, David's Bridal? or Deb Stores?

Then I follow up with this question; How would you like to have that person on the staff of your flower shop? Of course, everyone says that we would love to have such a talented individual on their staff.

Then I point out that you as a florist can have access to this persons insights for FREE.

The Marketing Manager for these companies have tremendous talent and skill. They also study the markets every detail. They have access to multiple studies and marketing tools that most of us cannot afford.

So here is the secret, sign up for their e mail blasts on their website. In simple, look at the e mail blasts they send you, study them and see if you can do the same thing they are doing? If they are having a coupon sale, maybe you should have a coupon sale. If they are putting photos of dresses in their ad, maybe you should also. If they are running a website promotion; maybe you should do the same.

In short, look at the people who are marketing to you, and study the tools they are using. If they work for the big companies, the same strategies just might work for you.

Until next time........